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Hello, I'm Jeff

For over three decades as a senior copywriter, I've worked and played well with others. I stick to the brief while giving you something unexpected. And I’ve always cared as much about the small jobs as I do the big ones.

What I'm Good At

  • Creative development and execution

  • Collaborating with designers and art directors

  • Directing executive talent for broadcast executions

  • Brainstorming leadership

  • Mentoring young creatives

  • Naming products and programs

Experience

07/2009 - 08/2023

Rocket Mortgage/Quicken Loans, Detroit, MI

Senior Copywriter

  • Created first brand advertising campaign for Quicken Loans entitled "Who Do You Think I Am?". Developed and produced 6 TV spots, multiple brand/direct response radio spots.

  • Developed and led a writer-specific mentorship program for young copywriters at Rocket Mortgage called The Writer's Room. This twice-monthly initiative allowed writers a forum to discuss best practices, brainstorm solutions to work challenges and engage in creative ideation sessions.

  • Lead creative on The Quicken Loans Carrier Classic, which was the first-ever NCAA college basketball game played on the deck of a U.S. Navy Aircraft Carrier. Created broadcast, print and radio executions for this Veteran's Day game between MSU Spartans and North Carolina Tar Heels.

  • Lead creative for Quicken Loans NASCAR sponsorship of Tony Stewart and Ryan Newman of Stewart-Haas Racing.

  • Provided creative direction on Quicken Loans first-ever Superbowl TV spot entitled, "What We Were Thinking".

 

09/2001 - 12/2008

Campbell-Ewald, Warren, MI

Senior Copywriter

  • Developed Chevrolet retail automotive advertising for the Chicago Dealer Group.

 

06/1997 - 07/2001

D'Arcy Advertising, Troy, MI

Senior Copywriter

  • Developed creative executions for Dow Chemical, The American Plastics Council, The National Center for Missing and Exploited Children and General Motors.

 

05/1992 - 06/1997

Scott & Miller Saginaw, MI

Copywriter

  • Developed brand, technical and B2B writing projects for clients including The Dow Chemical Company, General Motors and Mid-Michigan Regional Medical Center.

Education

Michigan State University

Bachelor of Arts in Advertising

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